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Xiaomi has published its Q3 2025 financial report and the numbers are glowing – this is the fourth consecutive quarter with more than CNY 100 billion in revenue.
Xiaomi’s smartphone business is well established at this point and it continues to perform – the company shipped 43.3 million units globally, which marks the 9th consecutive quarter of growth. Globally, Xiaomi is in the Top 3 and it is #2 in China.
Revenue from the smartphone division was CNY 46 billion. Xiaomi saw higher demand for its phones in the CNY 4,000-6,000 segment (that is $560-$845), which accounted for 18.9% of its shipments (up 5.6 percentage points year over year).
The Xiaomi 17 series has been on sale for a month now and it has beaten the Xiaomi 15 numbers by nearly 30%. Interestingly, the Xiaomi 17 Pro and 17 Pro Max account for more than 80% of sales, leaving less than 20% for the vanilla Xiaomi 17.
Xiaomi’s TWS buds are ranked #2 globally (and #1 in the Chinese market), while Xiaomi tablets are in the Top 5 (Top 3 in China).
Xiaomi saw revenue of over CNY 100 billion in Q3, smartphone and EV sales rise
Xiaomi’s smart home division celebrates an important milestone – there are now over 1 billion connected IoT devices on its platform. IoT and lifestyle products pulled in CNY 27.6 billion in revenue (up 5.6% YoY).
The company continues with another impressive number – revenue from “smart EVs, AI and other initiatives” has reached CNY 29 billion. It’s not quite clear what the split is and what those other initiatives are.
The EV business has achieved its first quarter of profitability. Again, there is no breakdown, but EVs, AI and others brought in CNY 0.7 billion in income.
Additionally, quarterly deliveries of EVs have surpassed 100K units – 108,796 to be exact, up from 81,302 in Q2. This includes 40K deliveries in October. The Xiaomi YU7 was the #1 SUV in terms of sales in China in October.
In the first three quarters, Xiaomi has invested CNY 23.5 billion in Research & Development (R&D), with CNY 9.1 billion of that in Q3 (up 52.1% compared to last year). The company’s R&D personnel now stand at a record 24,871 people. Xiaomi was named one of the World’s Best Employers of 2025 by Forbes (this is the company’s third time making it on that list).
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